Web Marketing

World Vacations Group
Our strategy challenge with this client was to provide a solution that repurposed one web site to be used by multiple travel agencies. All versions of the site needed to remain consistently up to date on pricing, availability and content.
Web Marketing

Mariner Newsletter

Holland America Line
The strategy was to engage as many customers as possible and increase awareness of upcoming offers and unique cruise opportunities. To do this, we gathered data through surveys which allowed profiles to be flagged with specific preferences that can be used in future marketing.
Mariner Newsletter

Europe Newsletter

Holland America Line
This strategy was to track the behaviors of the reader from the inbox throughout the landing pages. The resulting data was filtered and reported baeck to the client so that they could fine-tune the content that each reader was receiving in future issues.
Europe Newsletter

Dynamic Content Email Campaign

Holland America Line
When you have accurate data on your customers it’s easier to get the right content to their inbox. What about the rest of their online experience? Working with the client, we built a strategy that served up customized content on the landing pages throughout the user’s visit. In examples where we didn’t know much about the user, their experience was catered to gathering more data from them through surveys and polls.
Dynamic Content Email Campaign

Premium Preferred Web Site

Holland America Line
The client’s top-grossing travel agencies need tools that will allow them to track their sales and goals at any time. Travel agents also need to be able to access marketing tools that help them sell. Our strategy was to create a secure site that seamlessly monitored and tracked sales. The site also included customizable tools to travel agents sell.
Premium Preferred Web Site

Build Your Own Email (BYOE)

Holland America Line
This client needed a tool that was sophisticated enough on the backend to manage the constantly changing pricing data. It’s not a good idea to misquote a price to a customer. We created one easy tool that was customizable and provided access to pricing information that was never more than 24 hours old.
Build Your Own Email (BYOE)

International Catalog

Holland America Line
The client needed a more global, green solution to printing a very large catalog for each area of the world. With variations in currency and language there were over 20 versions of this catalog. An innovative printing process solved the challenge of wasted time and resources.
International Catalog