• Mobile Shines Amid Rising Digital Ad Spending

    Posted in on October 13, 2011

    Global ad spend expected to top $500B in 2011 despite woes in major markets

    For many advertisers and marketers, 2010 brought a welcome return to growth after the global recession. 2011 was widely expected to continue this positive trend, but in several major … Read More

  • Company Websites Top Source of B2B Leads

    Posted in on October 10, 2011

    Better tracking is still needed to determine quality

    More than any other marketing format, the company website is an all-encompassing resource where potential buyers can learn about, find and buy the products and services they need to run their … Read More